About Us
Brand Mission
Clarity was born out of our own personal experience - Read about our personal journey here.
When it came time to transition our loved one into care, we felt anxious, confused & overwhelmed. The process was emotionally challenging, filled with complex financial decisions, and professional guidance was hard to find. This experience inspired us to create Clarity Aged Care Advisors, a service dedicated to supporting families through the aged care journey with compassion and expertise.
At Clarity, we provide clear, reliable guidance to help ease the emotional, financial, and logistical challenges of entering aged care. Our team develops strategic plans to ensure families navigate the process efficiently, with emphasis on the financial outcome. Our mission is to empower families with the knowledge and support they need to make confident and informed decisions about their loved one’s care.
Our Values
Expertise
Empathy
Our personal experience and understanding of the challenges involved along the journey means we guide with compassion and care
People
We recognise that aged care is not just a logistical challenge but an emotional one too and we’re here to help families navigate both
Outcome
We focus on creating a strategic plan to assist families in moving through the process efficiently and with emphasis on the financial outcome
Meet the Team
Rodney Horin
Michael Horin
After beginning his career in finance, analytics and strategy, Michael joined his father Rodney to grow Clarity in order to assist more families with the transition of their loved one into aged care. Michael’s personal experience navigating the complexities of aged care has shaped his empathetic approach as he ensures all families feel supported through a challenging, stressful and emotional process.
Liz Condell
Anni Grimwade
Anni brings over 30 years of advisory experience to Clarity. As an accredited Aged Care Professional, she combines expertise with genuine care. She takes a thoughtful and strategic approach to analysing aged care options, to help families discover the most suitable ways to fund quality care for their loved ones. Anni was recently the top graduating student in Deakin University’s Master of Financial Planning.
Melanie Horin
Melanie creates meaningful partnerships to allow more families to benefit from the role Clarity can play in the transition into Aged Care. She works closely with aged care providers and industry stakeholders to build relationships that ensure families are fully supported along the journey.
Intro Video